Glen Allen, VA · Innsbrook

Natural, dimensional color that grows out seamlessly.

Intentionally formulated highlights and color for busy moms and working women — so you feel confident in how you look until you come back into the salon.

Back view of long blonde hair with natural dimensional highlights and seamless root melt styled straight by Jenna Schermerhorn in Glen Allen, VA

If this sounds familiar

You deserve to be complimented on your hair every day — even when you're ready for a retouch.

I've built my business to take care of these issues:

  • You don't have time to maintain highlights, but you LOVE having them.
  • You start to notice your roots after only a couple of weeks.
  • Your highlights fade too brassy between appointments.
  • You're not getting consistent results.
Hairstylist Jenna Schermerhorn, owner of Jenna Lauren Hair Designs in Glen Allen, VA

Meet your stylist

Hi, I'm Jenna.

I've been a hairstylist for 17 years, specializing in natural, dimensional highlights and color. I'm a busy mom of three and fully understand the want and need to have beautiful, low-maintenance hair I don't need to get done every 4–6 weeks (unless I want to). I listen to each woman's desires for her hair and give her beautiful, dimensional color that grows out seamlessly — all in my intimate studio salon.

When I get some alone time, I love going to concerts or trying new wineries.

Read my full story

What's Possible

Seamless, natural highlights and color are possible for you.

Highlighted hair is often thought to be high-maintenance — but it doesn't have to be. There are many techniques that give you dimensional, highlighted hair that also grows out seamlessly, without a harsh "grow-out" line.

Moms give so much of ourselves to everyone, and we shouldn't have to sacrifice having beautiful hair because we're too busy with our paid jobs and our unpaid jobs.

Explore the specialty

Recent Work

A portfolio of natural, dimensional color.

Dimensional brunette balayage with sun-kissed blonde ends styled in soft waves by Jenna Lauren Hair DesignsNatural blonde highlights on a layered lob with soft blowout finish in Glen Allen, VA salonDimensional brunette bob with subtle highlights and glossy finish by Jenna SchermerhornCreamy beige blonde highlights with seamless root melt styled in voluminous waves

"

I have more and more gray and Jenna is a wizard at color! My hair looks so natural and I've received many compliments. It grows out really well and still looks natural. Her services are worth every penny!

— Giovanna M.

"

Jenna took the time to really listen to what I wanted and executed my vision perfectly! I loved the small studio suite setting — cozy and relaxing, such a refreshing change from crowded salons.

— Laurie A.
Cozy boutique salon studio interior at Jenna Lauren Hair Designs in Innsbrook

The Experience

A space that feels like an escape.

Having a place where you can get away from the "noise" is my goal for everyone who comes to see me. You'll instantly feel calm and relaxed when you walk into the studio — and you'll get a fully customized-to-you experience every visit.

  • Strictly one-on-one appointments (Wed & Thu)
  • Personalized service packages tailored to your color
  • Complimentary beverage of your choice
  • Customizable, personalized appointment options
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